You may have missed the news, but Marvel has a movie coming out this month. Due respect to Ron Burgundy, this is kind of a big deal.
There is talk that the magic mile marker for all movies — $1 billion — will be reached in Avengers: Endgame‘s first four friggin’ days! An achievement like that takes four months. And that’s for the really, really good movies.
For 85% of films ever made, it’s never even considered, much less closely approached. Now, we have a nerd movie that could eclipse nine zeros in less than a week. Hate us if you want Oscars. Your esoteric, indie flicks can’t touch that kind of strength even with Thor’s power. (Sorry, that was another geek reference. Ask your spoiled kids.)
In lieu of Cinema Con and heightened expectations of what would happen in three hours and two minutes, Marvel Studios placed its Willy Wonka golden tickets on sale close to a month in advance. What ensued was anything short of irony. Let’s say every ticket vanished in a snap!
This from USA Today:
The rush of activity took down the AMC Theatres site and app, left fans with over hour-long waits at ticketing site Fandango, and also caused issues with the Regal Cinemas and Atom Tickets apps.
Fandango was still showing wait times of over an hour to purchase tickets as of 10:30 a.m. ET Tuesday, while the AMC website and app continued to have issues. Atom Tickets were loading, but the site was still alerting to errors when trying to purchase tickets.
Let’s see: AMC, Fandango, Regal, Atom. That’s at least 70% of the movie ticket purveyors right there. All of them were held hostage by the groundswell of clicks by #NerdNation going all whack-a-mole on any site that said it had tickets–only to be “in line” for at least an hour. Mostly, longer. And often, without avail.
Amazing what a trailer can do to people, huh?
“It’s not about how much we lost, it’s about how much we have left.” Tickets are now available for Marvel Studios’ #AvengersEndgame, in theaters April 26: https://t.co/93jQYXAc6I pic.twitter.com/NUKzNaIJhO
— The Avengers (@Avengers) April 2, 2019
The results were people held in agony waiting, like a snail and a line at the Department of Motor Vehicles got freaky and said, “Yeah, girl, let’s take it really slow.” They did. Then, this happened (all day long). Enjoy.
We want everyone to be able to grab their Avengers: Endgame tickets, but it looks like we’ve gotten Thanos’ snap. We’re working on getting things back up and running, and in the meantime, please keep trying our website and our partner sites!
— AMC Guest Services (@AMCHelps) April 2, 2019
— Frank Pallotta (@frankpallotta) April 2, 2019
— PayOrWait (@payorwait) April 2, 2019
— The Hashtagonist (@TheHashtag0nist) April 2, 2019
*Every living person trying to buy Avengers Endgame tickets*
Amc Theaters: pic.twitter.com/hYIL42X8wH
— steve (@stevensavv5) April 2, 2019
— Douglas Wesley (@DougWintemberg) April 2, 2019
— Bakuhoe (@JN3XUS) April 2, 2019
me trying to get into every crashed website that’s selling Endgame tickets pic.twitter.com/VJOmGoaaNj
— czar (@gesar_currola) April 2, 2019
I just tried to purchase a ticket for #AvengersEngame in London and realized that I was apparently one of two billion people trying buy a ticket for #AvengersEndgame in London on opening night. Suffice it to say, I will not be seeing said movie on opening night in London pic.twitter.com/Q1AFxesDUF
— Josh Gad (@joshgad) April 2, 2019
— Nick J (@nikjaay) April 2, 2019
— Chris Janson (@cajansona) April 2, 2019
Can I cancel a list on Twitter? I’m so annoyed by y’all and this endgame tickets thing. I’ve been here for hours, days, I made this meme weeks ago. Why the torture? @AMCTheatres pic.twitter.com/VWf9SPaYUu
— gb (@g_bruneaux) April 2, 2019
— Scott Whalen (@jswhalen1) April 2, 2019