Netflix and Lego Turns Marketing World Upside Down With ‘Stranger Things’

Following Deadpool coming to market by going full blitz in the DVD bin nationwide, every production house has been thinking how in the world to top that?

Well, it took a while but Netflix may have literally thought inside the box. The streaming giant (you know, for now…we see you Disney) struck up a deal with Lego to do the unthinkable for brick layers.

If you are an avid Stranger Things binger, and many of you are, the reference “The Upside Down” sticks with you like a bag of Cheetos to Seth Rogen and James Franco after a Tuesday night poker game.

To wit, Netflix considered their audience and took the dark netherworld to a tangible experience…with Legos! 

Big shout out to Brothers Brick for the video.

Yep, that’s the Bizarro world of the Byers’ house in bricks that will cause your feet torturous memories of gout, corns, and toejam.

Do you fancy yourself as a Lego structural engineer? How’s a 2,287-piece set grab you? For $200. Each room is there. Each character is marked. Shoot, the Ouija board is hanging in the living room.

As you can see, the Upside Down is meant to be featured right-side up, if that’s your thing. Reports show the house measures more than 12” (32cm) tall, 17” (44cm) wide and 8” (21cm) deep.

Get yours June 1 before season 3 drops on July 4. Mornings may be for coffee and contemplation, but it looks like your evenings for the next few months are for putting this thing together.


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