NBC Struts Into the Streaming Wars with ‘Peacock’

Welp, it’s no secret everyone is cutting the cord with the fury of a hairstylist on crack. Scissors are gutting all land=based networks (i.e., Comcast, DirecTV, Dish), so they were bound to create a way to cost us triple-digit bills again.

Enter into the fray: Streaming.

Netflix was ahead of the rat race early. Then came Hulu and HBOGO. The floodgates opened wide when these content providers realized no one was coming back to their $400 monthly charges. The idea: multiple streaming bases gathered under a huddled mass so folk have no choice to make but to come back pied-piper style.

Think of what you have or plan on getting: Disney+, Amazon Prime, Sling, PS Vue, Philo, YouTube TV, Fubo, CBS All Access, and on and on and on… How’s that entertainment TV bill looking now?

No one from NBC cares about your budget, which is why they hope to dip into your pocket too with what they are now calling Peacock, according to an NBCUniversal press release.

Birds of a Feather

Source: NBCUniversal

In case you need help understanding the premise of the fowl-based brand:

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises.

“Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like ‘The Office’.”

Because when I see “Peacock,” I immediately think of the future of entertainment as opposed to, you know, some booshie bird in a zoo somewhere.

If you are thinking NBC’s Peacock will only feature its bevy of soap operas and long-standing and iconic “Must See TV” sitcoms, well…you’d be right. But, there is so much more to NBC Universal you may not be considering, which is why this budget streaming decision is going to be difficult:

The service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock will tap into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality.

Lending Color to the Struggle

Source: PeacockTV.com

Once you have seen one streaming network, you’ve seen them all. The secret is in what makes them stand apart from the other apps out there spawning like two rabbits out of town at a carrot convention.

New apps are created monthly, but Peacock should be special. But is it? Back to the Reboots, shall we? (I can hear the moans from here.)

  • “Saved By the Bell,” from Emmy® Award winner Tracey Wigfield (“30 Rock”), featuring original cast members including Elizabeth Berkley and Mario Lopez
  • “Punky Brewster,” starring Soleil Moon Frye as a grown-up version of her former character
  • A reboot of the critically acclaimed and award-winning “Battlestar Galactica,” from Golden Globe® winner and Emmy-nominated “Mr. Robot” and “Homecoming” EP Sam Esmail;
  • “Brave New World,” based on the dystopian novel by Aldous Huxley and starring Alden Ehrenreich (“Solo: A Star Wars Story”) and Golden Globe® Award nominee Demi Moore;

So, yeah. It’s not even a real reboot, more like a refresh of sorts. “Saved by the Bell” involve some of the usual suspects, if that’s your thing. “Punky Brewster” is here, but all growed up. Hey, Han Solo is coming to the small screen…with Demi Moore?

There is one solid offering from the man that brought us “Mr. Robot” — we are getting a fresh vision of the cult classic (and tried but fried reboot) “Battlestar Galactica.

new cylon
(I think I just peed a little.)

You may be asking about NBC’s deal with HBO. If so, you will enjoy this answer from Ms. Hammer:

No [the partnership between HBO and NBC is not ending]. We’ll be working with our sisters and brothers across the company. We’re not trying to stop their business; we’re trying to be strategic about what comes to Peacock and when they’re doing their films and making those outside deals. It’s going to be on a case by case basis. The film titles we’re announcing today for Peacock are not exclusive at the moment.

We’ll see about that, if we can afford it, and how well will it go…

Peacock will launch in April 2020 with more than 15,000 hours of content. Pricing will be announced closer to release date, but it will feature ad-supported and ad-free tiers.


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