Social Media is a potent tool in our culture, especially when it comes to branding. And much like anything else, there are some positive effects when it comes to Social Media, social awareness, helps build relationships, and having different opinions. And there are some adverse effects on social media. Such as harassment, becoming less self-aware, becoming more reactionary, and many other things.
In this article, let’s talk about the effects social media has on movies, specifically about Star Wars: The Last Jedi, and how social media has blinded people to think The Last Jedi is the most disliked movie in the franchise, but in fact, it is not.
Everyone on social media thinks more people dislike The Last Jedi more than enjoyed it, just because of social media. Well, here is the reality. More people have enjoyed The Last Jedi than those that disliked The Last Jedi. The proof is in the box office.
I know I’m going to hear the argument, ”well, box office doesn’t make it a good movie.” Fuck out of here with that excuse. I am not saying if it is a good or bad move, that is your opinion, but Boxoffice proves that the people enjoyed Last Jedi than those that disliked Last Jedi, this is a fact.
Social Media is just the minority(Instagram, Twitter, Facebook), a LOUD minority; do not let that delude your perspective of the overall population of the movie fandom. I remember reading something and hear from people that were alive in the ’80s that many people hated Empire Strikes Back, then years later, people were saying, “Empire Strikes Back is the best Star Wars movie of all time.”
My point for this rant is that people on social media are way too reactionary, and they should not represent the overall population of the movie fandom or any whole fandom for that matter. I have already heard people complain about the runtime for Star Wars: The Rise Of Skywalker, saying that, “it is too short.” first off how is that too short if two hours twenty minutes has been the longest runtime for Star Wars. People will complain about anything without any rational thought.
Thanks to social media, we got many websites saying, ”Last Jedi is the most hated Star Wars film in the franchise.” which isn’t true, and the numbers prove that. If it were the most hated, many people would not have rewatched it multiple times in the theatre and achieve a feat that only a few movies have achieved makeover one billion.
Now reading what I have to say about the matter of social media, what are your thoughts on the effect that social media has on many people? Do you agree or disagree please let me know?
Do not forget that Star Wars: Rise of Skywalker releases early December 19, 2019, and officially releases December 20, 2019, so make sure to pick up your tickets for the last movie of the Skywalker Saga.