Social Media’s Effect On Our Cinematic Perception

Social Media is a potent tool in our culture, especially when it comes to branding. Much like anything else, there are some positive and negative effects social media. It can create awareness, build relationships, and establish different opinions. However, social media also allows for harassment, cyberbullying, and promoting falsehoods about anything.

lightsaber star wars buildingTo establish this point, let’s focus on one movie where social media seemed to dominate how people perceived it. That would be The Last Jedi.

Because if you were on social media for any amount of time during the movie’s release, you know social media blinded would-be fans to think The Last Jedi is the most disliked movie in the franchise.

In fact, it definitely is not. 

By looking at any platform on social media, you might think more people dislike The Last Jedi than enjoyed it. That just isn’t true because the proof is in the box office.

I know I’m going to hear the argument, ”Well, box office earnings doesn’t make it a good movie.”

This is not an opinion post on whether or not The Last Jedi is a great movie. This post is the foundation for a fact that many more Star Wars fans liked The Last Jedi than did not. And why? The box office validates that.

The Vocal Minority

star-wars-last-jedi-twitterPeople on social media make up the minority of a cinematic audience, but it can be a very loud one at times.

As movie fans, we should not let social media delude our perspective of the movies.

I remember reading many people hated The Empire Strikes Back when it came out. Then, magically, years later, people would say, “The Empire Strikes Back is the best Star Wars movie of all time.”

Social media creates a world of knee-jerk reactions, and those reactions aren’t always real. Unfortunately, because a certain reaction happens on social media, it becomes “fact”. In fact, it is not.

d472c6ec-e2ac-4f38-ac54-d7ace9cfa126-4478-000002dc0b3f18c4Haters or trolls should not represent the overall population of the movie fandom, or any whole fandom for that matter.

I have already heard people complain about the runtime for Star Wars: The Rise Of Skywalker, saying that, “it is too short.” How is that too short if two hours twenty minutes has been the longest runtime for Star Wars?

People will complain about anything without any rational thought, which is one of the dangers of learning about a movie on social media before you see it for yourself.

Thanks to social media, those same people exclaim, ”The Last Jedi is the most hated Star Wars film in the franchise.” That simply is not true and the numbers prove that. If it were the most hated, many people would not have rewatched it multiple times in the theater causing The Last Jedi to achieve a feat only a few movies have achieved — earning $1 billion.

What are your thoughts on the effect social media has on movie fans? Do you agree or disagree? Do you think social media will be as vocal when it comes to the culmination of the Skywalker saga, which releases early on December 19. 

Whatever your feelings about this movie, social media will be there. And if you are, please remember, those are opinions. Go to the theater and form your own perception.

6 thoughts on “Social Media’s Effect On Our Cinematic Perception

  1. Social media is indeed divisive when it comes to cinema releases, especially The Last Jedi. It set off some dark knee jerk reactions too We saw similar things for Batman V Superman as I recall, even Tv shows like Doctor Who series 11 and the final season of Game of Thrones bitterly split opinion. I think in time such reactions for films and tv will just make people switch off social media altogether as it simply won’t be worth the hassle. I like Star Wars. As for the Last Jedi, I don’t think it was a bad or a good movie, but it was a very, very boring movie. And that’s not something I thought I’d ever say about a Star Wars film.

    Liked by 1 person

    1. Sorry for the late response and I would agree to your response, “I think in time such reactions for films and tv will just make people switch off social media altogether as it simply won’t be worth the hassle.” but people love to voice their opinion are say something just go get attention that social media will never die out. At least that what I think.

      Liked by 1 person

      1. That’s ok, great to hear from you. Yes, I totally agree. I think the hassle of voicing any opinion can get you shot down in flames on Social Media these days. We can’t all agree, but we can agree to disagree politely. I think you are right, Social Media in its present form is making people just switch off, or it seem to be going that way now.

        Liked by 1 person

  2. I definitely think that social media – Twitter, Facebook, Instagram – can be a fantastic tool to highlight film conversation and hype for an upcoming film. But too much hype, positive and negative, when over-consumed by people curious and new to social media can make those people perceive films and film hype the wrong way to the point of not allowing themselves to view a film by its own merits *for* themselves and instead parrot back “the broad perceptions and consensuses” over and over. I used to do that but that was the reason I quit Twitter in the first place. I allowed too much perception and broad consensus to cloud my way of viewing [x] film past, present and future of whatever franchise it’s from or not. But that’s my two cents.

    Liked by 1 person

    1. I agree with you 100%, most people on social media have a tendency to think there is only one right opinion, theirs, and that’s not healthy, and people new to social media will start to develop those habits very quickly, Hell even I do it a lot of the times, but I will say that there is some good stuff to learn about people on social media as well you just have to find the right crowd.

      Liked by 1 person

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