Social Media is a potent tool in our culture, especially when it comes to branding. Much like anything else, there are some positive and negative effects social media. It can create awareness, build relationships, and establish different opinions. However, social media also allows for harassment, cyberbullying, and promoting falsehoods about anything.
To establish this point, let’s focus on one movie where social media seemed to dominate how people perceived it. That would be The Last Jedi.
Because if you were on social media for any amount of time during the movie’s release, you know social media blinded would-be fans to think The Last Jedi is the most disliked movie in the franchise.
In fact, it definitely is not.
By looking at any platform on social media, you might think more people dislike The Last Jedi than enjoyed it. That just isn’t true because the proof is in the box office.
I know I’m going to hear the argument, ”Well, box office earnings doesn’t make it a good movie.”
This is not an opinion post on whether or not The Last Jedi is a great movie. This post is the foundation for a fact that many more Star Wars fans liked The Last Jedi than did not. And why? The box office validates that.
The Vocal Minority
People on social media make up the minority of a cinematic audience, but it can be a very loud one at times.
As movie fans, we should not let social media delude our perspective of the movies.
I remember reading many people hated The Empire Strikes Back when it came out. Then, magically, years later, people would say, “The Empire Strikes Back is the best Star Wars movie of all time.”
Social media creates a world of knee-jerk reactions, and those reactions aren’t always real. Unfortunately, because a certain reaction happens on social media, it becomes “fact”. In fact, it is not.
Haters or trolls should not represent the overall population of the movie fandom, or any whole fandom for that matter.
I have already heard people complain about the runtime for Star Wars: The Rise Of Skywalker, saying that, “it is too short.” How is that too short if two hours twenty minutes has been the longest runtime for Star Wars?
People will complain about anything without any rational thought, which is one of the dangers of learning about a movie on social media before you see it for yourself.
Thanks to social media, those same people exclaim, ”The Last Jedi is the most hated Star Wars film in the franchise.” That simply is not true and the numbers prove that. If it were the most hated, many people would not have rewatched it multiple times in the theater causing The Last Jedi to achieve a feat only a few movies have achieved — earning $1 billion.
What are your thoughts on the effect social media has on movie fans? Do you agree or disagree? Do you think social media will be as vocal when it comes to the culmination of the Skywalker saga, which releases early on December 19.
Whatever your feelings about this movie, social media will be there. And if you are, please remember, those are opinions. Go to the theater and form your own perception.